Your Facebook Timeline cover photo is the first thing people see when they land on you page…it is essentially a big billboard for your brand. If you don’t have a compelling Facebook Timeline Cover or don’t have a Timeline cover at all then this post will help you make the most of this valuable real estate. […]
So first things first: What are the new Facebook page feature instant replies? According to Facebook: When Instant Replies are turned on, people will receive an automatic response when they message your Page. Basically Instant Replies are a one email autoresponder for your Facebook page. These messages are like a boomerang since they send automatically as soon as someone messages you. […]
Lately all the rage has been about Facebook ads and how to use the to get click from Facebook on the cheap. But the fact is that you can still get awesome results with Facebook for FREE if you know what you’re doing. Check out the 15 Facebook hacks below for some awesome ideas to […]
The Facebook Infographic below contains Facebook Timeline Image Sizes and Dimensions that you need to know if you are creating custom graphics for your Facebook Timeline brand page. Creating a custom Facebook cover photo is one of the most compelling things you can do to make your Facebook page or profile really POP. My #1 […]
Since the launch of fbPower I have helped thousands of subscribers and hundreds of members apply Facebook business page tips to build powerful Facebook pages for their brands. In the process I have found common Facebook marketing mistakes that can harm your results. This post contains 10 Smart Facebook Business Page Tips I identify the most […]
Let’s face it: Facebook infographics are awesome.
Rather than running from this fact I’ve surfed around the web and found five fantastic new Facebook marketing infographics for you to enjoy.
Check out these snazzy infographics below and if you enjoy the post be sure to share it with your friends on social media!
Check out this post I published a little while back with 7 Awesome Facebook Infographics.
What is your favorite point from one of the infographics above?
Leave a comment below and let me know!
Grab a copy of our FREE Facebook eBook: 50 Powerful Facebook Tips.
This Facebook eBook will only be free for a limited time.
The Facebook Advertising tips in this article will help you get the most bang for your Facebook advertising buck. Facebook Advertisements are an influential, strong and affordable opportunity to reach your potential clients and customers. They not only boost up your selling but also produce profits. They work splendidly both for large organizations and small business, […]
By: Garin Kilpatrick
The image above depicts the three factors that are involved in the Facebook EdgeRank, which determines which posts get seen on Facebook.
The three elements of the EdgeRank algorithm are:
Affinity is the frequency that a user engages with the content of a page.
Weight is a ratio between the number of people who have engaged with a page and the total number of people who have seen that post.
Weight is determined by shares, likes, and comments.
Decay accelerates as a post is pushed down the news feed by new posts from others.
If you improve the size of your network and the frequency that they engage with your content you will simultaneously be improving your Facebook EdgeRank.
The following 10 Facebook EdgeRank Tips will help you improve the affinity of fans to your brand, and the weight and decay of your posts!
The sharper your content is the stronger your Facebook EdgeRank will be.
The more frequently you post the more acute your sense of what people like will become.
As long as you are sharing great stuff it is cool to post often, and the more often you post the less decay your most recent post will have.
With a bigger audience it is easier to get engagement on your content.
The more engagement (shares, likes and comments) your posts get the better your EdgeRank “weight” score will be.
If you want to explore this topic further I recommend you check out this article I wrote with 50 tips for getting more Facebook fan page likes.
Facebook is a very visual network, and is the worlds largest photo sharing service.
Capitalize on the visual nature of Facebook by posting photos and graphics. The most shared and liked posts I have ever made combined cool graphics and text.
Smart quotes consistently capture plenty of likes.
I can’t remember the last time I struck out with a good quote.
Pack as much punch into your posts as possible.
Pictures are a powerful way to pack plenty of punch with your posts.
Some people will “Like” a post every time you tag them in it.
Whenever you tag someone the post you made will post to their wall as well so the post you make will have a greater reach and will have more weight.
Facebook pages now have the ability to schedule posts in advance.
For maximum Facebook engagement schedule your posts from within Facebook.
Scheduling posts from a third party app like Hootsuite will get you slightly less engagement but will increase your efficiency as you can post to several pages and groups at once. With Hootsuite you can also simultaneously post to other networks like Twitter and LinkedIn.
If you increase the frequency of the high quality posts you make by posting on weekends this can help keep your brand fresh in the mind of your fans and this will hedge against the decaying of your content.
By posting light hearted content on the weekends you help humanize your brand and deepen the connection between you and your community.
Just be careful about drinking and posting on Facebook! Take the precaution of making sure to log out of your Facebook account if drunk people are around you. Don’t let drunk people ruin your reputation. ????
Based on the thousands of Facebook posts I have made I have found that the three best times for posting content are: First thing in the morning (6-8am), Before Lunch (11am-1pm) and after work (5-8pm). This strategy keeps content in the news feed throughout the page but every audience is different and a different strategy might work better for your page.
Facebook’s new Insights dashboard can help.
With Facebook’s new Insights dashboard you can determine when most of your fans are online.
Simply click on the “posts” tab to see the times your fans are online for each day of the week.
The image below shows when fans are online for my page Epic Inspirational Quotes.
Pay attention to the times you post and the engagement because every network is different and your network might be more responsive at different times.
Another timing strategy is to post helpful and motivational resources earlier in the week and more light-hearted and fun posts later in the week (Friday) and on weekends.
Don’t let posting at the perfect time prevent you from making cool posts.
Generally speaking, the more you post awesome content the more Facebook EdgeRank will improve!
For more sharp and powerful Facebook Marketing content grab a free copy my eBook: 50 Powerful Facebook Tips!
Ready for next level Facebook Marketing? Check out Facebook Power Pro!
Leave a comment below and let us know what you think of these Facebook EdgeRank tips!
Grab a copy of our FREE Facebook eBook: 50 Powerful Facebook Tips.
This Facebook eBook will only be free for a limited time.
[…] If you want to discover more about Facebook EdgeRank check out these Facebook EdgeRank Tips. […]
[…] algorithm is called EdgeRank and awards attention in the newsfeed to posts that perform the best, using targeting can be the […]
[…] help to understand the reasons and benefits for boosting a post and how Facebook has tweaked their Edgerank algorithm in their favour, and at your […]
[…] out our awesome Facebook EdgeRank tips for simplification of this seemingly complex […]
[…] Solution: Discover EdgeRank with these 10 Awesome Facebook EdgeRank Tips. […]
To triple your Facebook page engagement you don’t need to spend money on Facebook advertising you simply need to sharpen the Facebook marketing strategies you use. Last week my friend Neil published a new blog post and infographic about how to increase Facebook engagement by 275% and by taking some of these strategies to the […]
By: Romel Curambao & Garin Kilpatrick Facebook marketing has helped many of the businesses who embraced it. Small scale businesses in particular have tremendously benefited from the use of smart Facebook marketing and branding. Prior to the evolution of social media, businesses have struggled for survival in the business world when it came to marketing because […]
Good morning! I really like the new blog design! Soo pretty. How I wish I could walk right now….I have always been such a walker in the past, and how I miss it. But these knees keep me soo confined. But an all day faith walker is just what I want to be! Blessings to you this week!
Excellent blog here! Also your site lots up fast! What web host are you the usage of? Can I get your affiliate link in your host? I wish my site loaded up as fast as yours lol
waaw awesome nice thank z alot
https://www.facebook.com/StreetWorkoutFitness?ref=tn_tnmn a like here
wonderful post Garen! also posting images matters, as to use photos as Facebook news feed seems to be calculated by number of fans + post type. For example, a fan may see a photo post for a Red bull but not the link they shared. There’re six types of posts exist on Facebook:Text (status update), photo, link, video and questions or polls. The first four are the most important types of posts.It’s obvious that users engage more with photos than links, status or videos. It’s almost better than any other type of posts by twenty times.
Regards,
Ann Daniel
http://www.smarttouch.me
More great content here. Thanks Garin
You’re welcome! Cheers
Thank you for sharing these helpful tips.
Nice helpful post for those still learning how to engage with fans on Facebook. Thank you, I downloaded your eBook to read too.
You’re welcome Diane! Enjoy the eBook.
Very helpfull post for beginners! THANK YOU!
This is great advice, but one thing I would add is not to post more than 3-5 things a day on facebook. Overposting will result in people ignoring what you have to say or even blocking your posts from their feed, whereas if you post quality content frequently but not too often, people will pay attention to what you're offering.
Thanks so much for all your tips Garin, they are always really helpful and appreciated!
Actually, truly *thanks*, Garin I AM finding your posts VERY helpful and interesting and I realize I have a lot to improve upon, but it will be worth it ???? Thank you , and keep'em coming! ????
Thanks for the positive feedback Isabel, glad you like the content! ????