It’s Valentines day so in the spirit of this hallmark holiday here are five ways to escalate the connection you have with your fans and turn your Facebook likes to loves.
Let’s dive right in…
1. Genuinely Interact With Your Fans
Don’t just schedule your posts for the week and leave it at that.
Check into your Facebook page daily and get people talking.
Questions and fill in the blank posts are a great way to get the party started.
2. Connect With Your Fans Across the Social Web
If you notice the same names liking and commenting on your posts take a few seconds to Google them and connect with the social networks that come up.
If you follow one of your Facebook fans on Twitter send a tweet or RT them so they know you connected.
It’s not about converting fans into followers, it’s about creating deeper connections and real relationships with the people you meet online.
3. Follow Through on Your Word
Your word is your bond.
Following up on promises shows the transparency of you and your business, while helping to create feelings of trust and dependability with your audience.
By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.
“When you get right down to the root of the meaning of the word “succeed,” you find that it simply means to follow through.” ~F.W. Nichol
4. Be Exclusive
Give your fans something they can’t find anywhere else.
I’m all for spreading the awesome content you create and share across social media, but when you create content that is only for your Facebook fans this of will make them feel special and create a deeper connection with them.
One way to do this is by offering exclusive fan only content, like an eBook, coupon, or video that you “fan gate” off and offer as a gift to a fan when they join your page.
If you have a WordPress blog you could publish a password protected post and then share the password with your fans.
The more ways you can show your fans that they are special and you care about them, the better.
5. Be Grateful
Without your fans becoming customers you would not have a business so make sure to say “thank you” and be grateful at every opportunity.
One way of saying thanks is by sharing awesome content and coming from a place of genuinely wanting to help your audience succeed.
Just like love at first sight is largely a myth so is love at first like.
It takes time to create the relationship that leads to love so start applying the five rapport building strategies above and escalate the relationship you have with your audience.
How do you turn your Facebook likes into loves? Let us know with a comment below.