By: Romel Curambao & Garin Kilpatrick
Facebook marketing has helped many of the businesses who embraced it.
Small scale businesses in particular have tremendously benefited from the use of smart Facebook marketing and branding.
Prior to the evolution of social media, businesses have struggled for survival in the business world when it came to marketing because they needed to spend a huge portion of their budget on advertisement and promotions in order to sustain their business.
But today with the aid of Facebook marketing (when it is done right) businesses can get better results than ever, at a lower cost.
Thanks to Facebook, small scale businesses can now compete with big time companies.
This is simply a manifestation of how powerful Facebook marketing can be as a business tool.
But how does Facebook help these small scale businesses to bravely press on in this highly competitive business world?
1. Build a Community Around Your Business
Having an active audience on Facebook is key to growing a strong community and having a strong sales flow.
Through Facebook, you can advertise your small scale business worldwide for free by uploading photos, making blurbs, and direct selling to customers through chat or video call.
Well, it all depends on the efforts you put into it.
As long as you know how to capitalize Facebook viral marketing features your products or services will surely survive.
2. Connect with Your Customers
Facebook connects people whenever and wherever they use the site.
Through frequent communication with customers you can build relationships that encourage stronger customer loyalty.
The stronger your connection with your customers is the more frequently these customers will purchase from you, and the more likely they will be to give you forms of “earned media” such as a referral or a testimonial.
Focus on giving helpful, engaging, and entertaining status updates and this engagement will cause feedback into your fans news feeds that will attract new fans in.
In this way, you will be encouraged to update more often the status of your business because you know that someone out there can give you a piece of advice.
3. Virtual Transactions
Through Facebook, you can build your business by making transactions directly from your Facebook page.
The beauty of Facebook is that with just a few clicks from your mouse and the right code you can set up a custom e-commerce app directly within your page.
A vibrant Facebook page can boost both the sales and the morale of everyone involved with a small scale business.
Visual cues like a creative timeline cover and rich multimedia posts will make your brand stand out from the crowd, while helping to attract new fans to join.
Just make sure that you have a high speed internet connection to avoid interruption of the online transactions you are creating. 🙂
Romel Curambao is very passionate with his writings. A dedicated and devoted freelance writer, Romel is your perfect choice when it comes to anything that deals with making money online, blogging, social media, tips on anything and other interesting topics. He is currently connected to BroadbandExpert, the best Internet connection provider.
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