101 Ways To Get More Likes on Facebook - Chapter 1
This chapter dives into some innovative ways that you can get free likes on Facebook within Facebook and without spending any cash.
There are many ways that you can use Facebook to grow your audience without spending a dime and the chapter below simplifies strategies for growing your likes on an ongoing basis.
The final chapter in this guide (chapter 6) shares Facebook posting strategies that can also help you get free likes on Facebook so be sure to check that out too.
Invite Your Email Contacts
Use the build audience tool to send up to 5,000 invitations at a time to your email contacts.
The Build Audience button is found at the top of your page admin panel.
Once you click this button use the invite email contacts and upload your contacts directly from your email provider, or use the other tools option and import a .csv file with email addresses in it.
Invite Your Friends to Become Your Fans
This tip might seem overly simple but it’s often overlooked.
One way you can invite your friends to your page is by using the suggest to friends feature within your page’s Build Audience tool.
A more effective way than using the “suggest to friends” feature is to send a personalized message directly to your friends who are the most likely to join.
Send short messages asking your friends to join you in your professional page and give them an idea of what kind of content they should expect.
Taking a few quick minutes to send personalized inbox messages asking people to join your page can yield a steady increase in fans over time.
Give Away Great Stuff to Fans
Give your fans great content and prizes and this will get your fans posting about your page so that they are in the top of your mind when it comes time to dish out the goods.
Create a custom experience by asking your fans what kind of content and prizes they would like the most.
Really care about your fans and find ways to go above and beyond with the content and promotions you launch on your page.
When you go the extra mile for your fans they will go the extra mile to help you grow your page and succeed.
Link to Your Page In Your About Section as a Place of Employment
Your Facebook profile page is highly visible so use this to your advantage by including a link to your page right below your profile picture. Here’s what your link will look like when you set this up:
You can list multiple links in this section but I recommend featuring just one as this way there will be a clear call to action. To set this go to your about section and click the edit button in the top right and select “Update Info.”
From here you can enter the name of your page, select your page, and enter your page info. Once this is complete and you select “done editing” a link to your page will display on your profile.
Note: If your page is new and you do not have many fans you may not be able to set this link up.
Once your page is established with Facebook likes and engagement it will show up in search results and you should be able to create this direct link from your profile to your page.
Use a Like Gate to Offer an Incentive for People to Like Your Page
By combining an incentive with a call to action you will increase your conversions from visitors to fans significantly.
The best way to implement an incentive for your fb page is with a “reveal tab” that contains content behind a “like gate” that is visible only once people become a fan of your page.
The more valuable your incentive is, the more people will be compelled to click the “Like” button and access it.
An eBook or eCourse are two types of incentives that are excellent for attracting new fans. eCourses are arguably more effective since these are delivered over time so they help create a relationship between you and your fans.
Compare this to an eBook download, which some people will download and may never read. The image below shows different levels of increasing effectiveness for acquiring new fans.
By creating a fan only “fan gate” (also known as a “reveal tab”) you can create content that is available to fans only to get more visitors to your page to click the like button!
Use Facebook Page Cross Promotion
If you are the owner of multiple Facebook pages you can interlink your pages by liking one page with the other page, and vise versa.
I have liked all my brand pages from my professional page and now my brand pages get good exposure near the top of my timeline that looks like this.
Another way you can leverage this feature for growth is to contact the admin of another Facebook page in your niche and offer to cross promote their page.
Ask another page owner to “like for a like” and many will jump at this opportunity for free promotion.
Another effective way to do cross promotion is to post a status update recommending another page, and then get the admin of the page you are promoting to do the same for you.
Know Your Audience
The better you know your audience the easier it will be for you to target your content and get great results.
Click the insights chart on your Facebook page admin panel to access your demographics.
Surf to fb.com/insights to access the insights for the pages you manage.
By knowing the general age and gender of your fans you can better target your content.
In addition to the age and gender of your fans insights also let’s you know about the most popular counties, cities, and languages of your fans.
With more successful content you’ll be able to attract more free fans since you’ll get greater exposure in the news feed.
Use The Status @Tagging Feature
Status tagging is a cool and fairly new feature of Facebook.
This feature will attract traffic to your page by posting on the page of the brand or person you tag.
Post Epic Content
Content is king. Posting awesome content is a great way to get your page to spread virally. Infographics are highly shareable and get great results.
Watermark your images to get traffic if your content is shared outside of Facebook. Link to your fan page in the description.
Be the first to share your content to a few relevant groups after you post it.
People are more likely to share content after it has already been shared, and every time someone shares your content this includes a link back to your page that could lead to new fans.
Get Fans to Upload and Tag Photos
If you host (or attend) an event with several of your fans take a bunch of pictures, post them to your page and then get your fans to tag themselves in the pictures.
If you can get your fans to upload pictures to your page, or tag themselves in pictures you uploaded, this will post to their walls as well and will lead to additional traffic for you.
Leave Insightful Comments (as your page) on Posts From Other Pages
This is a great way to get more exposure for your Business Page with your target audience.
Go to the top right of the blue bar at the top of Facebook and click the down facing arrow to select the “voice” you want to use for your comment.
Participate on other Pages where your audience is already having conversations. Remember to add value to the conversation and authentically build relationships.
Building meaningful connections and you will lay the firm foundation of a successful community.
Upload Videos to Your Facebook Page
Facebook videos are very underrated, and can provide a great way to drive traffic and Fans to your page if your video content is compelling enough for people to share it.
As you can see in the image above when you embed a Facebook video on another website this video includes a watermark link in the top left corner to the fan page it came from.
Create a Memorable Facebook URL
If you go to fb.com/username you will be able to create a custom URL for your page.
Remember that your page username cannot be changed once it is set, so choose wisely.
Track Your Growth with Facebook Insights
Facebook insights shows you how many fans you accumulate over time, and how you got them.
Using this knowledge you can analyse and determine which activities are driving the most growth for your page and increase these outlets to amplify your success.
Connect Your Facebook Page With Twitter
Connecting your page to Twitter is an excellent way to convert your twitter followers into Facebook fans.
Using this strategy will cause all of your posts to be sent to Twitter, with a link back to the Facebook version of the post.
When using this strategy make sure you are not double posting your content as this might cause your followers to get annoyed and unlike your page.
Attract More Likes with Professional Graphics and Designs
Hiring a designer to help you get an awesome looking logo or timeline cover will help you attract new fans.
Another option is to create the design yourself. I design most of my own Timeline covers.
Professional graphics software like Photoshop is best, but if you want to use a free alternative I recommend pixlr.
One strategy you can use for your timeline cover to get more fans is to have an arrow pointing to the like button with a call to action for people to click like.
The official fbPower page has used this strategy, as you can see in the timeline cover below.Make sure that your Timeline cover image does not violate any of the Facebook Page Guidelines so that Facebook will not have a reason to suspend your page.
The perfect Timeline cover size is: 851 x 350 pixels. Check out this timeline image sizes and dimensions infographic if you want to know the best sizes to use for your graphics.
Deliver an Awesome Facebook Page Experience
Do your best to deliver an awesome experience for those who interact with your page by creating and posting epic content.
The viral feedback this can send into many peoples Facebook news feed will enable you to pull in many new free fans for your page.
Go above and beyond when engaging with your community and they will help you spread the word.
Don’t try just to get people to click “like” but instead seek to create raving super fans who will share content from your awesome Facebook page with their Friends.
Cross Promote with Other Page Managers
Don’t underestimate the value of cross promotion.
Even one cross-promotion a week will help you get a stream of new “likes” with no investment on your part required other than the time it takes to suggest the opportunity to your cross promotion partner.
Connect With More Friends on Facebook
The more friends you have, the better your chances will be that some of these friends will join your fan page. Facebook has a “Find Your Friends Tool” that allows you to import your contact list from a variety of email clients, or an email list.
This tool also displays “People you may know” which I have found is very good at suggesting people that I know from other networks like Twitter.
Ask New Friends to Join Your Page
“Communication–the human connection–is the key to personal and career success.” – Paul J. Meyer
After connecting with a new friend send them a friendly hello message.
Something like this works well:
Thanks for connecting with me on Facebook.
If you are interested in awesome content about social media and marketing I’d really appreciate it if you like my Facebook page.
Here’s the link: http://on.fb.me/Garin.
Run a Facebook Contest or “Fan of The Month” Promotion
By highlighting one of your best fans every month you indirectly encourage fans to engage more, so that they can win the coveted fan of the month title the next month.
Offer a monthly prize, such as a cool free product or service related to your brand, and the competition for this title will only increase.
Facebook Contest Idea: Award Your Prizes to the Fans Who Recruit the Most People to Your Page.
Create Custom Like Gate Apps
Custom Facebook apps can deepen the user experience of visitors to include a call to action for your visitors to click like, and can be customized to help you achieve the key goals of your brand.
If you are looking for a free app with no monthly fee I recommend you go with Woobox. This app enables you to display anything you want within the tab’s IFRAME area (Up to 810px wide and with no height restriction) and to make it restricted until visitors like your page.
My Facebook Marketing system fbPower has a tutorial showing how to use this app and comes with professional support from me.
For best results give away a high value digital offer, like a 3d eBook or eCourse, and have users sign up for this via email so you can communicate with them on multiple channels.
If you are not comfortable with code another great option for a custom app is Shortstack. With shortstack there is a monthly fee but the product is robust and reliable with no code required to develop an awesome app.
Promote Your Like Gated Offer Above the Fold
Once you’ve created your like-gate you can customize your tab image to promote your exclusive content.
Make sure that this tab is visible “above the fold” in the top row of images so that all visitors to your Facebook page can see yours offer.