Lately all the rage has been about Facebook ads and how to use the to get click from Facebook on the cheap.
But the fact is that you can still get awesome results with Facebook for FREE if you know what you’re doing.
Check out the 15 Facebook hacks below for some awesome ideas to skyrocket your reach on Facebook!
Watch 15 Sneaky Facebook Hacks That Will Skyrocket Your Reach on YouTube.
1. Seed Your Social Proof
Start by joining groups that are relevant to your niche.
Type in some keywords into graph search and you should be able to find several relevant groups to join. Starting your own group is a good idea as well.
Once you are a member of a few relevant groups you should get the ball rolling when you post new content by sharing it to a few groups.
The fact that I have observed is that people are much faster to like and share a post if it has already been shared.
Share your post after you post it and your reach will benefit from the added group exposure plus the added social proof.
2. Add a URL After Your Share is Approved
When sharing your post to groups (Image and text posts work best for sharing) if it contains a URL your chances of having the post approved decrease.
What you can do to get around this is to wait until your post is approved and then edit your post and add in a link.How
Holding off a few minutes before adding a link to your image or post can help you get your first few likes and shares faster since people will see it as a pure value post rather than link bait.
3. Promote Your Link in the Comments
Personally I have found my image posts outperform my pure text posts but this strategy can be a good workaround for those people who find that their text posts outperform their link and image posts.
The strategy here is to post an all text status update and then include the link you are promoting as the first comment.
4. Upload Videos Directly to Facebook
You might have noticed that videos uploaded directly to Facebook automatically play when someone scrolls by them in the news feed.
This will get more people watching your videos and this will lead to more engagement and reach.
5. Be Brief
“Brevity is the soul of wit.” ~Shakespeare
Posts with 80 characters or less get 66% more engagement.
6. Hack Your About Section
Include a link within your about section to get more people clicking through to your site.
Using this strategy it is possible to include two clickable links in your about section and I recommend you implement this even if the two links you are promoting are the same.
The about section is the closest thing in your page sidebar that you have the ability to optimize.
7. Optimize Your Cover Photo
Your cover photo is the most visible part of your page so make the most of it by featuring a graphic, a link and a call to action.
For best results feature a lead magnet (free gift) in your cover photo and make the link to a landing page where they can go to enter their name and email in exchange for the gift.
8. Schedule Posts Ahead of Time
Set aside time at least once a week to schedule content to ensure that you have content ready to go every day of the week.
For maximum reach I recommend scheduling posts from directly within your Facebook page.
Facebook wants you to use Facebook rather than third party apps and they reward your use of their platform with greater reach for native posts.
9. Optimize for Peak Posting Time
The peak posting time is generally from 1-3pm but every audience is unique so check your insights as this will reveal to you the peak posting time for your page.
10. Fangate Premium Content
Use fan only content to cause more people to “like” your page.
Of course more Facebook likes will lead to a greater Facebook reach.
11. Use Calls to Action With Engagement Keywords
Including calls to action like: like, share, and comment can double your engagement and will get more people taking these actions.
12. Avoid Short URL’s
People often mistrust short links since these are essentially redirects that could go anywhere.
To avoid the decreased reach from these links always use the direct link to the web page you are sharing so more people will trust the link, engage with your post, and click through.
13. Manually Upload Your Photos
Facebook wants you to spend as much time as possible on Facebook so they give greater exposure to pictures that are uploaded directly to Facebook, rather than from a third party app.
Manually upload your photos to give your image posts the best reach possible.
14. Don’t Bleed the Feed
Post 1 or 2 times a day.
If you have a massive audience posting more than this is understandable but for the vast majority of pages one or two posts a day will do the trick.
If you have the urge to post more schedule those posts for the future to ensure you have a steady stream of content flowing for your fans.
15. Use Facebook to Grow Your Email List
Email marketing is a ridiculously powerful channel so use your Facebook page to build your email list.
You can then use email marketing to extend your reach by linking to posts you make on Facebook in the emails you send.
Facebook reach is becoming harder to achieve as competition for attention on Facebook grows more fierce but by growing your email list you can achieve sustainable growth and guarantee your reach no matter what changes Facebook makes to their EdgeRank algorithm and Facebook pages.
If you’re interested in implementing a custom email capture app that enroll in my premium training fbPower and I’d be happy to personally help you design and implement a custom lead capture app for your page so you can take advantage of this powerful reach hacking strategy.
Using my Facebook email capture app strategy you can capture apps with no monthly fee – I’ll even show you how you can get free email marketing until you grow your list to over 5,000 people.
Enroll in fbPower and let’s work together to hack your growth with Facebook.