10 Awesome Facebook EdgeRank Tips


The image above depicts the three factors that are involved in the Facebook EdgeRank, which determines which posts get seen on Facebook.

The three elements of the EdgeRank algorithm are:

  1. “Affinity”  Affinity measures the one-way relationship that a fan has with a Facebook Brand Page they have “liked.”
  2. “Weight” Weight measures how much interaction/engagement a current Facebook post is receiving.
  3. “Decay” The longer a post has been up the more a post decays and less likely to be seen.


Affinity is the frequency that a user engages with the content of a page.

Weight is a ratio between the number of people who have engaged with a page and the total number of people who have seen that post.

Weight is determined by shares, likes, and comments.

Decay accelerates as a post is pushed down the news feed by new posts from others.

If you improve the size of your network and the frequency that they engage with your content you will simultaneously be improving your Facebook EdgeRank.

The following 10 Facebook EdgeRank Tips will help you improve the affinity of fans to your brand, and the weight and decay of your posts!


Improving the Affinity of Your Fans to Your Brand

1. Create and Share Awesome Content

The sharper your content is the stronger your Facebook EdgeRank will be.

The more frequently you post the more acute your sense of what people like will become.facebook-edgerank-affinity

As long as you are sharing great stuff it is cool to post often, and the more often you post the less decay your most recent post will have.

2. Get More People to Like Your Facebook Page

With a bigger audience it is easier to get engagement on your content.

The more engagement (shares, likes and comments) your posts get the better your EdgeRank “weight” score will be.

If you want to explore this topic further I recommend you check out this article I wrote with 50 tips for getting more Facebook fan page likes.

3. Take The Time to Respond To Messages

Optimizing the Weight of Your Facebook Posts

4. Post Visual Content

Facebook is a very visual network, and is the worlds largest photo sharing service.

Capitalize on the visual nature of Facebook by posting photos and graphics. The most shared and liked posts I have ever made combined cool graphics and text.


5. Post Great Quotes

Smart quotes consistently capture plenty of likes.

I can’t remember the last time I struck out with a good quote.

6. Keep it Short and Sweet

Pack as much punch into your posts as possible.

Pictures are a powerful way to pack plenty of punch with your posts.

7. Tag Other People and Pages

Some people will “Like” a post every time you tag them in it.

Whenever you tag someone the post you made will post to their wall as well so the post you make will have a greater reach and will have more weight.

Decreasing the Decay of Your Posts

8. Schedule Your Posts

Facebook pages now have the ability to schedule posts in advance.

For maximum Facebook engagement schedule your posts from within Facebook.

Scheduling posts from a third party app like Hootsuite will get you slightly less engagement but will increase your efficiency as you can post to several pages and groups at once.  With Hootsuite you can also simultaneously post to other networks like Twitter and LinkedIn.


9. Post on Weekends

If you increase the frequency of the high quality posts you make by posting on weekends this can help keep your brand fresh in the mind of your fans and this will hedge against the decaying of your content.

By posting light hearted content on the weekends you help humanize your brand and deepen the connection between you and your community.

Just be careful about drinking and posting on Facebook!  Take the precaution of making sure to log out of your Facebook account if drunk people are around you. Don’t let drunk people ruin your reputation. 😉

10. Post at Strategic Times

Based on the thousands of Facebook posts I have made I have found that the three best times for posting content are: First thing in the morning (6-8am), Before Lunch (11am-1pm) and after work (5-8pm).  This strategy keeps content in the news feed throughout the page but every audience is different and a different strategy might work better for your page.

Facebook’s new Insights dashboard can help.

With Facebook’s new Insights dashboard you can determine when most of your fans are online.

Simply click on the “posts” tab to see the times your fans are online for each day of the week.


Pay attention to the times you post and the engagement because every network is different and your network might be more responsive at different times.

Another timing strategy is to post helpful and motivational resources earlier in the week and more light-hearted and fun posts later in the week (Friday) and on weekends.

Don’t let posting at the perfect time prevent you from making cool posts.

Generally speaking, the more you post awesome content the more Facebook EdgeRank will improve!


Leave a comment below and let us know what you think of these Facebook EdgeRank tips!

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Garin Kilpatrick is an Internet business developer and social media strategist. I also write about awesome marketing strategies at Marketing Strategy X.

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21 Responses to 10 Awesome Facebook EdgeRank Tips

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  3. saabir October 30, 2013 at 5:32 pm #

    waaw awesome nice thank z alot

  4. fitness May 30, 2013 at 9:42 pm #

    https://www.facebook.com/StreetWorkoutFitness?ref=tn_tnmn a like here

  5. Smart Touch April 1, 2013 at 2:01 pm #

    wonderful post Garen! also posting images matters, as to use photos as Facebook news feed seems to be calculated by number of fans + post type. For example, a fan may see a photo post for a Red bull but not the link they shared. There’re six types of posts exist on Facebook:Text (status update), photo, link, video and questions or polls. The first four are the most important types of posts.It’s obvious that users engage more with photos than links, status or videos. It’s almost better than any other type of posts by twenty times.


    Ann Daniel


  6. Christopher Nash March 12, 2013 at 6:30 am #

    More great content here. Thanks Garin

  7. David Flowers March 7, 2013 at 7:07 pm #

    Thank you for sharing these helpful tips.

  8. Diane Gracely March 4, 2013 at 12:28 pm #

    Nice helpful post for those still learning how to engage with fans on Facebook. Thank you, I downloaded your eBook to read too.

  9. Самка Человека February 5, 2013 at 8:27 pm #

    Very helpfull post for beginners! THANK YOU!

  10. katerinapozzi December 31, 2012 at 12:59 am #

    This is great advice, but one thing I would add is not to post more than 3-5 things a day on facebook. Overposting will result in people ignoring what you have to say or even blocking your posts from their feed, whereas if you post quality content frequently but not too often, people will pay attention to what you're offering.

    Thanks so much for all your tips Garin, they are always really helpful and appreciated!

  11. Isabel Maxwell December 20, 2012 at 6:38 pm #

    Actually, truly *thanks*, Garin I AM finding your posts VERY helpful and interesting and I realize I have a lot to improve upon, but it will be worth it 🙂 Thank you , and keep'em coming! 🙂

    • Garin December 20, 2012 at 7:51 pm #

      Thanks for the positive feedback Isabel, glad you like the content! 🙂


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