The Facebook Content Marketing Strategy Guide

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Applying Facebook content marketing strategy is an awesome way to generate ongoing engagement and interest in your business.

If you apply proven methods for effective content posting these can net you a dramatic increase in the number of likes, comments and shares you are able to get.

When posting links make sure to take a few moments and edit the link preview to include a quality snippet describing the content and the best image as well.

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If you are a WordPress blogger you can optimize your content for Facebook by making sure your featured image is square.   Square images show up best in Facebook link previews and helps attract more clicks.

Although links are great for getting visitors back to your site I find that text and graphic posts get even better engagement!

For an example of how well images share just have a look at Instagram.  If you have an iPhone or a newer Android device and want to  get more engagement with your Facebook photos I highly recommend you download and use the Instagram app.

When you post to Instagram you can simultaneously post to sites like Facebook, Twitter, Tumblr and more.  This saves time and is the best way I have found to post content to the main social networks at once!

I didn’t design the infographic below and I think it sends some good tips, and some others that I disagree with.

The graphic below says to choose a day of the week and re-post it every week, and it says the word “Monday” on a calendar.

First of all re-posting the same campaign the same way is a bad idea.  You need to keep campaigns ever changing and fresh so that your fans stay engaged.

In terms of what day of the week should you run a campaign I have found Monday to be the worst day of the week for a campaign and I have found that Thursday and Friday are the best days for a Facebook campaign.

Keep your Facebook content frequent, valuable, and dynamic and the more value you create the better results you will get!

Which Content Works Best on Facebook

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Guide to Facebook Content Marketing

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Keep it Real

People prefer to respond and engage with brands that have real personality over brands that adopt a dry and unfriendly tone.

Here are some ways you can keep it real on Facebook:

  • Talk about others (instead of yourself) and remain upbeat and positive.
  • Resist the urge to post about endless product descriptions or 24/7 sales pitches.
  • Keep the content fresh, new and exciting.
  • Don’t bleed the feed.  A few posts a day is usually enough.  Better to post a few high quality impactful posts than a ton of posts that have little effect.
  • Develop your brand’s human voice and if possible identify the person who is making the posts.  Humanize your brand page as much as possible.
  • Focus on helping your fans.
  • Share relevant and helpful content (ideally from your blog).
  • Take time to respond to people who write on your wall or message you.

That’s it for this post! Stay tuned for more Facebook Marketing content and leave a comment below to let us know what you think.

Related Post

For more on this topic check out this related post I wrote about how to get more likes and engagement.

Feedback

Leave a comment below and let us know your best Facebook content marketing strategy tip!

Feel free to leave your Facebook page URL in your comment below.

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Garin Kilpatrick is an Internet business developer, social media strategist, and the founder of this blog! He also created the Facebook Marketing success system: fbPower.

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9 Responses to The Facebook Content Marketing Strategy Guide

  1. Vital By Nature April 3, 2013 at 4:50 pm #

    Hey Garin,
    Fantastic post, thank you.
    The infographic says it all, stay real, provide value and keep at it.
    All sounds reasonably easy, but it's not. Finding great content to share is job in itself and it requires a decent amount of experience before you know what goes down well and what doesn't.
    Still figuring that one out :)
    Cheers, Andi

  2. DCI Gemstone Jewellery April 8, 2013 at 4:51 pm #

    Great info once again Garin! i will definitely follow these tips for my pages. I agree with Vital by Nature, sometimes it does take a while for me to decide what to write for my pages sometimes. However, checking out Facebook insights is a great way to see how engaged people are about specific posts. Keep up the fantastic work Garin!

  3. DCI Gemstone Jewellery April 8, 2013 at 4:55 pm #

    Great info once again Garin! I will definitely follow these tips for my pages. I agree with Vital by Nature, sometimes it does take a while for me to decide what to write for my pages sometimes. However, checking out Facebook insights is a great way to see how engaged people are about specific posts. Keep up the fantastic work Garin!

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