Since the launch of Facebook Power I have helped thousands of subscribers and hundreds of members build Powerful Facebook pages for their brands.
In the process I have found common Facebook marketing mistakes that can harm your results.
In the post below I identify the most common Facebook Marketing mistakes and recommend ways to replace them with powerful Facebook success solutions. Enjoy!
1. Facebook Marketing Mistake: Incomplete Page Information
Solution: Make Sure Your Page Information is Complete.
If your business has a physical location make sure to include that information in your brand page so people who are there in person “check in” and give your business some free promotion.
2. Facebook Marketing Mistake: Don’t Violate Cover Photo Guidelines
Solution: Keep your cover photo within the guidelines and you’re good.
Your cover photo is the first thing visitors to your page will notice.
Make sure your cover photo follows these guidelines set by Facebook:
A cover photo can not have:
- Price or purchase information (including discounts, such as “40% off”)
- A call to action to “like,” share, comment, download, “get it now” or “tell your friends”
- Contact information, such as web, email or mailing address
- Include a link in your photo description and that will lead to free clicks to whatever link you post.
The standard size for a Facebook cover photo is: 851 x 315
3. Mistake: Only Posting Text Updates
Solution: Post More Images.
Timeline has transformed Facebook into a very visual platform…
…sharing high quality content that is easy on the eyes is a good way to go.
Infographics are viral and sharing high quality infographics related to your niche will help you get great engagement on your page.
4. Mistake: Not Knowing What EdgeRank is
Solution: Discover EdgeRank with these 10 Awesome Facebook EdgeRank Tips.
Facebook EdgeRank can make or break the success of your Facebook Marketing.
Making the most of Facebook’s EdgeRank so you can gain exposure all comes down to finding the right balance of quality and quantity.
5. Mistake: Ignorance of Facebook’s Powerful Targeting Features
Solution: Check out the Facebook Advertising Platform.
Facebook Advertising has fantastic targeting options and can be a powerful tool for anyone who uses it well.
You can get started with Facebook advertising for as little as $5 and you can even pay for your ads via Paypal.
6. Facebook Marketing Mistake: Don’t Use Personal Profile for a Business
Solution: Use a Facebook Business Page.
Every so often I will get a new friend request from someone who has a business name instead of their actual human name.
Pages now have the ability to message regular users so from a business perspective it is clear that a Facebook Page is the best way to go.
Personal accounts can have a maximum of 5,000 friends and do not have apps.
Pages can have unlimited fans and can include several powerful pre-made apps and there are unlimited possibilities with f-commerce and custom apps.
7. Mistake: Only Caring About Likes
Solution: Strive to get more comments and shares as well.
Try and get people commenting on and sharing your posts as well as liking them.
Pro tip: Asking questions is a great way to drive additional comments.
8. Facebook Marketing Mistake: Violating Facebook’s Terms
Solution: Read Facebook’s Page Guidelines.
The best way to ensure your page is not in violation of Facebook’s terms is to read them over and make sure your page is playing by the rules.
9. Facebook Marketing Mistake: Not Caring About Your Fans
Solution: Deliver the Best Content Possible for your Fans
It’s a human trait to be self-interested but if the posts we publish do not take other peoples interest into account then others will probably not find them interesting.
Instead of constantly trying to get your audience to buy from you, share cool graphics that will inspire them and powerful content with them that will help them succeed.
If you can deliver results first for free then some of your fans will want to take the next step and do business with you.
10. Mistake: Inconsistent Posting
Solution: Post Consistently.
You will get better results on a consistent basis.
It easy to schedule several posts at once in advance directly on your Facebook or using an app so that you are already ahead of the game and have content ready to go.
Post at least once a day and this way when someone visits your page and sees that there was a recent post on the timeline your page will feel more alive.
If your page feels alive and happening then others will be more likely to join if they like the type of content you post.
Bonus Tip - Facebook Marketing Mistake: Sharing Links with Photos or Text
If you are going to share links on Facebook the best way to get them clicked so that you can drive traffic to your site is to share them as a “Facebook Link” rather than a text link.
With a text link the clickable area is just the size of the text.
With a “Facebook Link” however the total clickable area is a box that is 379 x 116 pixels in size.
The total clickable area increases to nearly the full 851 pixels wide of your timeline when you highlight the link.
Facebook Power Registration is Only Open This Week
This Friday, March 1st at midnight I am closing down Facebook Power Pro registration to new members.
After Friday our sales page is coming down and a waiting list form will go up in it’s place.
Until then I am offering a special price for action takers. Check it out while you can: http://fbpower.com/pro/
P.S. REMEMBER: There are only 3 days left until your Facebook Power “Action Taker” special expires.
If you DO plan on using Facebook Power make sure you get in now and save yourself some cash.
Here’s where you need to go: Facebook Power PRO